Cradle to Cradle – Circular Thinking

rose plastic has received Cradle to Cradle® Silver certification for its protective packaging for transport, storage, and organization. Our company and products were closely scrutinized in five categories.

What can we do even better? How can we achieve the goals we set for ourselves? When it comes to sustainability, these issues are at the top of our agenda. One way to find answers to these questions is by having our processes and products independently audited. The resulting evaluations then serve as a yardstick for our company. Ultimately, we can only improve and develop our business and our products if we know precisely where we stand. 

Our protective packaging for transport, storage, and organization has received Cradle to Cradle® Silver certification. Cradle to Cradle Certified® is a registered trademark of the Cradle to Cradle Products Innovation Institute.

Visit our official Cradle to Cradle page


Holistically tested
Before a product can be awarded “Cradle to Cradle®” certification, it must be tested against numerous criteria in five categories:  

  • Health impact of materials
  • Recyclability
  • Renewable energy
  • Responsible use of water
  • Social justice

All criteria are equally weighted. However, the health impact of materials and their recyclability are a major focal point for Cradle to Cradle®. What materials does the product contain? Where and in what form can it be reused, either as a whole or as individual components? 

The concept of “Cradle to Cradle®” stands in contrast to the idea of “Cradle to Grave”. The latter describes the principle of linear production, whereby raw materials are taken from nature and the resulting products end up in the trash after use.

More than just one life
“Cradle to Cradle®” refers to the principle of a closed-loop economy in which products are developed and used in cycles. Thus, the focus is not only on the initial benefit derived from a product. This principle was initiated in the 1990s by the German chemist Professor Dr. Michael Braungart and the American architect William McDonough, and subsequently developed by the Environmental Protection Encouragement Agency (EPEA) in Hamburg. 

It takes a holistic view of the procurement, manufacture, and disposal of products, and even includes their subsequent restoration or refurbishment. The focus is therefore on the entire life cycle. Depending on how well the company meets these criteria during production, it achieves one of five certification levels – Basic, Bronze, Silver, Gold or Platinum. The certification must be renewed every two years. Besides safeguarding the relevant quality standards, this system also gives companies the opportunity to improve their certification level.

Learn more about our certificates, seals and awards